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      <image:title>Lee Procida's Writing - Catalytic converters are the coolest car parts that get no respect - Make it stand out</image:title>
      <image:caption>Sign about catalytic converter theft in England. Photo: iStock.com/Peter Fleming.</image:caption>
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      <image:title>Lee Procida's Writing - Catalytic converters are the coolest car parts that get no respect - Make it stand out</image:title>
      <image:caption>Eugene Houdry’s patent for catalytic converter for exhaust gases. Photo: #US2674521A/patents.google.com.</image:caption>
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      <image:title>Lee Procida's Writing - Catalytic converters are the coolest car parts that get no respect - Uncoated catalytic converter substrate showing the incredible density of the honeycomb design. The greater the surface area, the greater the likelihood that exhaust gas molecules meet metal molecules, and the greater percentage of conversion. Photo: Blake Adam.</image:title>
      <image:caption>Uncoated catalytic converter substrate showing the incredible density of the honeycomb design. The greater the surface area, the greater the likelihood that exhaust gas molecules meet metal molecules, and the greater percentage of conversion. Photo: Blake Adam.</image:caption>
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      <image:title>Lee Procida's Writing - Catalytic converters are the coolest car parts that get no respect - Make it stand out</image:title>
      <image:caption>A catalytic converter is being removed during a repair. Photo: iStock.com/BanksPhotos.</image:caption>
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      <image:title>Lee Procida's Writing - Hidden external speakers are changing the soundscape of our streets - Make it stand out</image:title>
      <image:caption>AVAS speaker, as seen through the grille of a Toyota RAV4 Hybrid. On an EV there obviously wouldn’t be a grille, so the speakers are often mounted behind body paneling or beneath the vehicle. Photo by Lee Procida.</image:caption>
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      <image:title>Lee Procida's Writing - How creative marketing saved the NFL’s yellow first down line - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Lee Procida's Writing - Eagles fans booed Santa decades ago. Why won’t that story go away? - Frank Olivo</image:title>
      <image:caption>Frank Olivo, decades after his infamous impromptu appearance as Santa.</image:caption>
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      <image:title>Lee Procida's Writing - Eagles fans booed Santa decades ago. Why won’t that story go away? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Lee Procida's Writing - Eagles fans booed Santa decades ago. Why won’t that story go away? - Make it stand out</image:title>
      <image:caption>Franklin Field, where the Philadelphia Eagles played from 1958-1970, via Philadelphia Eagles.</image:caption>
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      <image:title>Lee Procida's Writing - Will content marketing ever be considered journalism?</image:title>
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      <image:title>Lee Procida's Writing - Will content marketing ever be considered journalism?</image:title>
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      <image:title>Lee Procida's Writing - Want to really improve election coverage? Do less</image:title>
      <image:caption>emails</image:caption>
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      <image:title>Lee Procida's Writing - Want to really improve election coverage? Do less</image:title>
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      <image:title>Lee Procida's Writing - Stop blaming the internet for killing newspapers. Start blaming editors.</image:title>
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      <image:title>Lee Procida's Writing - Stop blaming the internet for killing newspapers. Start blaming editors. - Make it stand out</image:title>
      <image:caption>Photo of New York Times staffers the night they launched their website in 1996, which many journalists probably view less as a milestone and more like the activation of Skynet. Source: NYTimes.com</image:caption>
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      <image:title>Lee Procida's Writing - Bald eagles making comeback in New Jersey - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Lee Procida's Writing - Bald eagles making comeback in New Jersey - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Lee Procida's Writing - Bald eagles making comeback in New Jersey - Make it stand out</image:title>
      <image:caption>Jane Galetto</image:caption>
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      <image:title>Lee Procida's Writing - Meet the bladderwort. Carnivorous aquatic plant of the pines intrigues botanists. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Lee Procida's Writing - Meet the bladderwort. Carnivorous aquatic plant of the pines intrigues botanists. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Lee Procida's Writing - "Oh my goodness, this isn't a Wawa!"; Old locations retain familiar look even as restaurants, Laundromat - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Lee Procida's Writing - "Oh my goodness, this isn't a Wawa!"; Old locations retain familiar look even as restaurants, Laundromat - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Lee Procida's Writing - "Oh my goodness, this isn't a Wawa!"; Old locations retain familiar look even as restaurants, Laundromat - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Lee Procida's Writing - "Oh my goodness, this isn't a Wawa!"; Old locations retain familiar look even as restaurants, Laundromat - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Marketing - Case Study: Dorman E-Commerce Content Strategy - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Marketing - Case Study: Shop Press Content Marketing Hub - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Marketing - Case Study: The Dorman Virtual Tour - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Marketing - Case Study: The Dorman OE FIX Guide - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Marketing - Case Study: The Dorman OE FIX Guide - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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